Advertising Campaign.
Billy Bee Honey
To regain lost market share, Billy Bee Honey recognized the need for an advertising campaign that not only renewed brand awareness, but also introduced a new line of products, and promoted honey as a healthy alternative to a younger demographic. With a bold vibrant palette and simple messaging that started out as a joke in a brainstorm session, their most successful OOH (TSA’s and billboards) campaign in a over a decade was born.
Agency: Zeppelin Communications
Creative Director: Robbie Goulden
To regain lost market share, Billy Bee Honey recognized the need for an advertising campaign that not only renewed brand awareness, but also introduced a new line of products, and promoted honey as a healthy alternative to a younger demographic. With a bold vibrant palette and simple messaging that started out as a joke in a brainstorm session, their most successful OOH (TSA’s and billboards) campaign in a over a decade was born.