Advertising Campaign.
Billy Bee Honey![](https://freight.cargo.site/t/original/i/d59388e0273d95992f453b5185e9a27ab731a54be89d60c2515ab34ffe9905c0/Billy-bee3_o.jpg)
To regain lost market share, Billy Bee Honey recognized the need for an advertising campaign that not only renewed brand awareness, but also introduced a new line of products, and promoted honey as a healthy alternative to a younger demographic. With a bold vibrant palette and simple messaging that started out as a joke in a brainstorm session, their most successful OOH (TSA’s and billboards) campaign in a over a decade was born.
Agency: Zeppelin Communications
Creative Director: Robbie Goulden
To regain lost market share, Billy Bee Honey recognized the need for an advertising campaign that not only renewed brand awareness, but also introduced a new line of products, and promoted honey as a healthy alternative to a younger demographic. With a bold vibrant palette and simple messaging that started out as a joke in a brainstorm session, their most successful OOH (TSA’s and billboards) campaign in a over a decade was born.