Located in Northern Alberta’s scenic Lakeland District, Bonnyville is a small town known as a popular vacation destination for Albertans. Seeking to attract new businesses and residents to move away from the boom-and-bust cycles tied to the Oilsands, Bonnyville looked to a rebrand to differentiate themselves from other towns and capture their quirky small town charm. The bold new identity was initially fully embraced by the city council but they eventually decided to adopt a more grounded approach to better appeal to prospective businesses.

Agency: Will Creative Inc
Creative Director: Nick Richards