The British Columbia College of Nurses and Midwives was born from the amalgamation of two separate colleges. The core focus of their work is protecting the public through nursing and midwifery regulatory leadership, from education, to registration, and complaint investigation. BCCNM were looking for a brand that not only felt approachable and human but also as regulatory body still communicated a sense of trust and credibility while bringing to life their brand purpose of “confidence in care”.

Agency: Will Creative Inc.
Creative Director: Nick Richards