Identity, Visual Language.
HomeBuildersInitiative






















The HomeBuilders Initiative, created by the Canadian Home Builders Association, aims to inspire youth to consider skilled construction trades as a rewarding and lucrative career path. The new brand needed to resonate with younger audiences while still feeling grounded. We brought this to life with a vibrant colour palette, a bold attitude to typography and a playful tone of voice.
Agency: Will Creative Inc
Creative Director: Nick Richards
The HomeBuilders Initiative, created by the Canadian Home Builders Association, aims to inspire youth to consider skilled construction trades as a rewarding and lucrative career path. The new brand needed to resonate with younger audiences while still feeling grounded. We brought this to life with a vibrant colour palette, a bold attitude to typography and a playful tone of voice.