Indochino
Visual Language, Brand Guidelines


BEFORE

MOODBOARD

AFTER

Indochino are the largest exclusive made-to-measure men’s apparel company in the world. A new visual language with a simple, sophisticated colour palette, a contemporary serif typeface, a more engaging photography style and patterns inspired by the craftsmanship of tailoring, helped elevate their look and feel to better reflect who they are as a company.

Agency: Will Creative Inc.
Creative Director: Nick Richards


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