Visual Language, Brand Guidelines
Indochino![](https://freight.cargo.site/t/original/i/dd53236375d41d693562f5adada772fd808b9252e0f875b239887b917f2bd563/indochinoV1.jpg)
![](https://freight.cargo.site/t/original/i/2e6e21b439245ebdba280297b529ff9917fb2bfb64a99c5ead231802c41c8e68/indochinoV12.jpg)
AFTER
![](https://freight.cargo.site/t/original/i/be316d23cfcb8bff0433f1a56e08bd1eb662b16ecf95a20b012e5d327f3798f2/indochinoV13.jpg)
![](https://freight.cargo.site/t/original/i/130cfe2a40005e5ee56e631dc0669017e2a916894dfaaacd369b15a44f14d07f/indochinoV14.jpg)
![](https://freight.cargo.site/t/original/i/b0d3ebd9d2b2c5fab7a934e19fcc3501db748998d67e2ddef0f90c44a1898c37/indochinoV15.jpg)
![](https://freight.cargo.site/t/original/i/69848eea0ae1c0a4177ea082418dc719729803103b963079421eb95e48816b4a/indochinoV16.jpg)
![](https://freight.cargo.site/t/original/i/84d91de5b9007ec6efe242259cf3116e4df51f3dcf91c2907ea6edc856d2a001/indochinoV17.jpg)
![](https://freight.cargo.site/t/original/i/d747d8d5af076f95345a030d07a8ebc2214953f1a88f434f30d5a13587d9db88/indochinoV18.jpg)
![](https://freight.cargo.site/t/original/i/7fa631a1fa6571802216987c4ff832eef44b3fbcf83523dc8f45e00848fba7d1/indochinoV19.jpg)
![](https://freight.cargo.site/t/original/i/bcf2c184f6024551e3abdbfaeef62e30cb629d062ac87d91c4c17e55a919ce9c/indochinoV110.jpg)
![](https://freight.cargo.site/t/original/i/7f85bb6d43fc378c6d7bde7deaa135359e635ad51a2a1ee815c9eda97d9091b3/indochinoV111.jpg)
![](https://freight.cargo.site/t/original/i/79987d1da74cf435b5ccbb8ed6002e2e7eaac0e9038f3b301f51a5220786203b/indochinoV112.jpg)
![](https://freight.cargo.site/t/original/i/38f389eaab7ca6230efbe9facbaefe91c2cec43b243ee45f591a1b84051045fc/indochinoV113.jpg)
![](https://freight.cargo.site/t/original/i/3552888880c805820133205983e738725e56ddefe26be71a0bacf9c472cfbe2f/indochinoV114.jpg)
![](https://freight.cargo.site/t/original/i/a783f8d40d8d4b54349e57dc12447af7e939d55b0bfef799320c9236d3ac6c42/indochinoV1.jpg)
Indochino are the largest exclusive made-to-measure men’s apparel company in the world. A new visual language with a simple, sophisticated colour palette, a contemporary serif typeface, a more engaging photography style and patterns inspired by the craftsmanship of tailoring, helped elevate their look and feel to better reflect who they are as a company.
Agency: Will Creative Inc.
Creative Director: Nick Richards
Indochino are the largest exclusive made-to-measure men’s apparel company in the world. A new visual language with a simple, sophisticated colour palette, a contemporary serif typeface, a more engaging photography style and patterns inspired by the craftsmanship of tailoring, helped elevate their look and feel to better reflect who they are as a company.