Lottery (BCLC) - RETAIL BRAND
Environmental Design, Concepts 



We were tasked with exploring how the new BC Lottery Corporation brand comes to life within a Lottery retail experience. On the premise of their brand essence of Fair Play, we developed a vision and related design for the retail network (gas stations, convenience stores, drugstores), hospitality network (restaurants and bars) and retail sales group (stand­alone kiosks). The project included the development of The Lott and Playpoint brands.

Agency: Cossette
Creative Director: Nick Richards


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