Environmental Design, Concepts
Lottery (BCLC) - RETAIL BRAND
We were tasked with exploring how the new BC Lottery Corporation brand comes to life within a Lottery retail experience. On the premise of their brand essence of Fair Play, we developed a vision and related design for the retail network (gas stations, convenience stores, drugstores), hospitality network (restaurants and bars) and retail sales group (standalone kiosks). The project included the development of The Lott and Playpoint brands.
Agency: Cossette
Creative Director: Nick Richards
We were tasked with exploring how the new BC Lottery Corporation brand comes to life within a Lottery retail experience. On the premise of their brand essence of Fair Play, we developed a vision and related design for the retail network (gas stations, convenience stores, drugstores), hospitality network (restaurants and bars) and retail sales group (standalone kiosks). The project included the development of The Lott and Playpoint brands.