Visual Language, Brand Guidelines, Retail Environmental Design, Signage
Lotto-Retail Brand (BCLC)Brand Refresh
Having created the original Lotto! brand, it was time for a refresh to better reflect the brand experience today. A simplified visual language centred around a custom illustrative icon style brings a distinctive, fresh look to Lotto! while allowing it to be a canvas for its product brands.
Agency: Will Creative Inc.
Creative Director: Nick Richards
Copy Writer: Jeff Shorkey
Having created the original Lotto! brand, it was time for a refresh to better reflect the brand experience today. A simplified visual language centred around a custom illustrative icon style brings a distinctive, fresh look to Lotto! while allowing it to be a canvas for its product brands.