Marks
Retail Rebrand, Visual Language


BEFORE

AFTER



FLYER BEFORE

FLYER AFTER


EBLAST


Marks is an affordable Canadian clothing retailer that got their start in work wear. With an aging customer base they were looking for a brand refresh to help them appeal to a younger demographic without alienating there current clientele. A more contemporary typeface and photography style, a bold new pattern, and a colour palette not only inspired by but which also changed with the seasons, were just part of the new visual language developed to help breathe new life into a dated looking iconic Canadian brand.



Agency: Will Creative Inc.
Creative Director: Nick Richards
Writer: Alene Shahnazarian



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