Opening Minds (Mental Health Commision of Canada)
Program Identity, Visual Language 



Branding for Opening Minds, a program by the (MHCC) Mental Health Commission of Canada to raise awareness among teens to the stigma of mental illness. The Opening minds identity needed to be closely aligned to that of the MHCC. We developed a dynamic identity that could change depending on the messaging as well as a vibrant, bold visual language that spoke to the target audience.


Agency: Cossette
Creative Director: Nick Richards



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