Pixel is a suburban real estate development, aimed at first time buyers who have been priced out of more developed urban neighbourhoods. The new Pixel brand needed to communicate value, feel accessible and be welcoming. A contemporary look and feel, vibrant colour palette, and engaging pattern helped to differentiate the brand and help it stand out in a saturated marketplace. Upon opening of the sales centre, the development was sold out within 10 days.

Full Scope of Work
• Visual identity
• Visual language
• Signage
• Advertising
• Brochure
• Sales collateral
• Presentation centre design

Agency: Will Creative Inc.
Creative Director: Nick Richards