Brand Refresh, Visual Language.
Securiguard
To reposition themselves as a leader in the security solutions sector, Securiguard embarked on a new brand strategy and refresh of their current creative platform. Working with their existing logo, we built off the current brand with an expansion of their current colour palette, created a bold new graphic device and pattern inspired by their logo and a new attitude to typography that included a distinctive hand-drawn script and elements to bring to life one of their core personalities of being a “people first” company, a point of differentiation from all their competitors.
Agency: Will Creative Inc
Creative Director: Nick Richards
To reposition themselves as a leader in the security solutions sector, Securiguard embarked on a new brand strategy and refresh of their current creative platform. Working with their existing logo, we built off the current brand with an expansion of their current colour palette, created a bold new graphic device and pattern inspired by their logo and a new attitude to typography that included a distinctive hand-drawn script and elements to bring to life one of their core personalities of being a “people first” company, a point of differentiation from all their competitors.