Smart Design Group
Identity, Visual language, Brochure



Smart Design Group is an environmental design company that specializes in retail experiences within international airports. They were looking for a rebrand to help better define and differentiate them as an organization and capture the quirky British charm of their charismatic CEO who was well known within the industry and the face of the company. We brought to life their brand essence of “Charming Confidence” with a bold vibrant colour palette, an expressive typography style, a simple yet flexible graphic device and a whimsical illustration style and tone of voice.


Agency: Will Creative Inc.
Creative Director: Nick Richards
Writer: Alene Shahnazarian


 
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