Identity, Visual Language
T3 Athletics
Hydro Activated Inks
Promotional T-shirt that reacts to water/sweat revealing messaging.
Rejected Concept
T3 Athletics are local personal trainers that specialize in training actors and stuntpeople within the film industry. They were looking for a bold identity that not only reflected their multifaceted expertise in varied disciplines but also spoke to their ability to tailor personalized programs that continuously adapt and change.
Agency: Will Creative Inc.
Creative Director: Nick Richards
T3 Athletics are local personal trainers that specialize in training actors and stuntpeople within the film industry. They were looking for a bold identity that not only reflected their multifaceted expertise in varied disciplines but also spoke to their ability to tailor personalized programs that continuously adapt and change.