T3 Athletics
Identity, Visual Language


Hydro Activated Inks
Promotional T-shirt that reacts to water/sweat revealing messaging.



Rejected Concept


T3 Athletics are local personal trainers that specialize in training actors and stuntpeople within the film industry. They were looking for a bold identity that not only reflected their multifaceted expertise in varied disciplines but also spoke to their ability to tailor personalized programs that continuously adapt and change.


Agency:
Will Creative Inc.
Creative Director: Nick Richards


 
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