Wilson School of Design
Identity, Visual Language, Brand Guidelines



Wilson School of Design is the new design program at Kwantlen Polytechnic University sponsored by Lululemon’s CEO Chip Wilson. With the ambition of becoming one of the premier design school’s in North America, they were looking for a new brand that communicated their belief of encouraging disruption of the status quo and embracing failure as part of the design process, because brilliance is often born from failure.



Agency: Will Creative Inc.
Creative Director: Nick Richards


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