Identity, Visual Language.
World Lottery
Summit 2022
The World Lottery Summit (WLS) stands as the world's premier state-sanctioned lottery conference, drawing in thousands of international delegates from the lottery sector. Its primary purpose is to facilitate the exchange of insights, innovation, and best practices. In 2022, this prestigious event found its home in Vancouver, Canada, under the stewardship of the British Columbia Lottery Corporation (BCLC).
Working with a pre-existing logo created in-house, BCLC sought a dynamic and vibrant visual language system, that not only resonated with the world of lotteries but also showcased the conference's unique West Coast setting, while providing the flexibility and versatility required for the wide range of event branding applications.
Agency: Will Creative Inc.
Creative Director: Nick Richards
The World Lottery Summit (WLS) stands as the world's premier state-sanctioned lottery conference, drawing in thousands of international delegates from the lottery sector. Its primary purpose is to facilitate the exchange of insights, innovation, and best practices. In 2022, this prestigious event found its home in Vancouver, Canada, under the stewardship of the British Columbia Lottery Corporation (BCLC).
Working with a pre-existing logo created in-house, BCLC sought a dynamic and vibrant visual language system, that not only resonated with the world of lotteries but also showcased the conference's unique West Coast setting, while providing the flexibility and versatility required for the wide range of event branding applications.
Working with a pre-existing logo created in-house, BCLC sought a dynamic and vibrant visual language system, that not only resonated with the world of lotteries but also showcased the conference's unique West Coast setting, while providing the flexibility and versatility required for the wide range of event branding applications.