Fresh Tracks
Identity, Brand Guidelines



Freshtracks Canada are an online travel company, specializing in creating custom packages for an authentic Canadian travel experience. As Canadian insiders, they pride themselves on connecting with their customers with their local understanding and insiders knowledge to curate a unique and memorable Canadian vacation. The new brand reflects that personal connection with a style that feels handcrafted and welcoming and our custom illustrated bear not only add adds some playfulness to the Fresh Tracks brand but also pops up here and there to offer tips, insights and highlights.


Agency: Will Creative Inc.
Creative Director: Nick Richards

Illustrator: Marco Palmieri


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