Product Brand, Identity ,Visual Language
Keno (BCLC)![](https://freight.cargo.site/t/original/i/78ff52d430ba0c02a06e12d4f2acbd020a19af6cde10161203aea858e346ef9a/Keno4_o.jpg)
![](https://freight.cargo.site/t/original/i/404975121c85e758f1a7794d8accf1df40532bb21d5a9e6d982adb27e6680756/Keno2_o.jpg)
![](https://freight.cargo.site/t/original/i/0ac4f0a563c8e3c056aff7cd7e9fe2671cf6568ce6797705aabdace53a7c6005/Keno3_o.jpg)
![](https://freight.cargo.site/t/original/i/ad4231c7958d98806503ab8e30faf1eed1d5088799571de7c46dadc5eefc1e5c/Keno5_o.jpg)
![](https://freight.cargo.site/t/original/i/75af3050b756564d2f9a7745a0b47eab9c031c4d4b08292ab7fa236517b990e3/Keno7_o.jpg)
![](https://freight.cargo.site/t/original/i/0a6e69e563abf7d2c7cd718f09cf6558ded2583de048e2e6f5d4ec984e346062/Keno6_o.jpg)
![](https://freight.cargo.site/t/original/i/529853c3f8b1b3af09553f36d3febc044f11289f6df999addba15cbfdde83c2a/Keno8_o.jpg)
![](https://freight.cargo.site/t/original/i/54fcb29b0faadbf57ee07536e350c116cb5e9a1fdf9703b59738e0dc37f34ef7/Keno9.jpg)
![](https://freight.cargo.site/t/original/i/074cb167f0c1b7ad72a23767112efff1e7796e2ab987d46d78d07951764e88ab/Keno10.jpg)
![](https://freight.cargo.site/t/original/i/c1f71bd0348abc374b3f2bccc1aba30e853e71e0bcc34dff6ed1ab4f4612db9c/Keno11_o.jpg)
![](https://freight.cargo.site/t/original/i/05bebe6b9ddaeba3e76cb7f0676491251314c414f2c4f7e573d139181b05f2d9/Keno12.jpg)
![](https://freight.cargo.site/t/original/i/0762cc056e570808f6ca978eee666acf7a5652f371d1973d382a85917ac3c383/Keno13_o.jpg)
A vibrant and fun refresh for one on BCLC’s product brands aimed at attracting a younger consumer.
Agency: Cossette
Creative Director: Nick Richards
A vibrant and fun refresh for one on BCLC’s product brands aimed at attracting a younger consumer.