Ronald McDonald House BC Charities
Bill Tamer Donor Campaign


Donor Legacy Installation

Ronald McDonald House Charities provides a home away from home for families of seriously ill children while they receive the treatment they need in Vancouver. They were looking for an awareness donor campaign to illustrate the day-to-day financial challenges faced by the house and the families who stay there. We created a fun, fresh campaign that not only resonated with its donors but also involved and connected with the children it was designed to help.



Agency: Cossette
Creative Director: Michael Milardo
Writer: Matt Mitchell


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