Identity, Visual Language, Brand Guidelines
Strathcona BIA
Situated on Vancouver’s downtown east-side, Strathcona is a neighbourhood of unique challenges and stark contrasts. As Vancouver’s oldest neighbourhood it also has the distinction as Canada’s poorest, where homeless encampments are surrounded by streets of million-dollar heritage homes. There’s a working-class, industrious spirit that thrives, rooted in its history and fuelled by a recent influx of creatives, breweries and galleries. There’s no pretense and very little veneer here. There’s a grit, a resilience, a creative tension, a push-and-pull energy created through these diverse juxtapositions co-existing. Our new identity celebrates the unique personality and authenticity of Strathcona with its grit, raw and tenacious spirit as a place for all those who think, feel and do differently.
Agency: Will Creative Inc.
Creative Director: Nick Richards
![](https://freight.cargo.site/t/original/i/608239018f14335b439ec87a57364ebb6f97d0f792b5fe2cb73f8d3ff3737a9a/Strathcona-Brand-Guidelines-V2.jpg)
![](https://freight.cargo.site/t/original/i/4c2458c42c78f1cca312dc7e3d2e3f02bb703797fb35103578f8c525e80220ca/Strathcona_Online28.jpg)
![](https://freight.cargo.site/t/original/i/ed3fedc897f98140aca80321271e3d35ddda131647113f32c727747f42e923c8/Strathcona_Online29.jpg)
![](https://freight.cargo.site/t/original/i/1c29cc4b8048f2fe974eee46468aa0d2bba7d55aaf4673357d37530f71446a84/Strathcona_Online.jpg)
![](https://freight.cargo.site/t/original/i/bd9e0c9a75508d9170d5c6c9888b215542d5a2aaf78ffa05a398a7038ceb6269/Strathcona_Online36.jpg)
![](https://freight.cargo.site/t/original/i/59afee5c8fce96d70681c1920696c974e8d7f49c63775ba49d567ebd2aaef755/Strathcona_Online37.jpg)
![](https://freight.cargo.site/t/original/i/7f9d9f07788bb2cd7cde10b5076c90ef63b14276e644728d88dca6d5265d7aca/Strathcona_Online2.jpg)
![](https://freight.cargo.site/t/original/i/5cc5632e525007acf2a96e9c7007047c0f8ac6999196856abac137a38cd804b2/Strathcona_Online27.jpg)
![](https://freight.cargo.site/t/original/i/91e80ea4919faa176420d158aae0fc19d121317371683c4e5a89954235e4776a/Strathcona_Online24.jpg)
![](https://freight.cargo.site/t/original/i/6d0b27588b7d1754e204042e24abbf6d01ba2322dadb74f6dcbfd32cfa9e5910/Strathcona_Online14.jpg)
![](https://freight.cargo.site/t/original/i/3a83186add841fd31d833f63722043d5570d45fe7610acc2af41612af3b61e78/Strathcona_Online26.jpg)
![](https://freight.cargo.site/t/original/i/f379b387be58ec32cc8578ad9d59b6240f243dc1ff984b25002f72a79f1d71ba/Strathcona_Online13.jpg)
![](https://freight.cargo.site/t/original/i/68b51f1f5329cd5087b74ff3738f64b81cff1791565ba0f086e45c8f44e5e679/Strathcona_Online4.jpg)
![](https://freight.cargo.site/t/original/i/1c10e5d1c942612579708bb9084eeaaed1d33f78325ab71a1626e5e2607b520e/Strathcona_Online23.jpg)
![](https://freight.cargo.site/t/original/i/e389743f5d35678f23ca582e7b442ef3e4fe773053019d47c4a0b8c3c5011f86/Strathcona_Online3.jpg)
![](https://freight.cargo.site/t/original/i/11e45b06d01ea81436d3fb0e9875236f80fca3d8e105a81a052b5471963ce4ef/Strathcona_Online5.jpg)
![](https://freight.cargo.site/t/original/i/012b0dae95ed744c8e36a492c8c89e54b5d3a1409ab9b99b56a67c259c9f2251/Strathcona_Online35.jpg)
![](https://freight.cargo.site/t/original/i/f00890bfb12be9c7d1d72f80f9de0bd80d71222939be47a959959e0b9995f364/Strathcona_Online25.jpg)
![](https://freight.cargo.site/t/original/i/029933e6a29826ab44b0d60331db0f691473d041c1dc5d000f3993ffe0bc1bad/Strathcona_Online6.jpg)
![](https://freight.cargo.site/t/original/i/d7366a594726ca41937e5ef3ba3d34dc0a436aa6aea0a2b7e61383b4f2d41f8c/Strathcona_Online9.jpg)
![](https://freight.cargo.site/t/original/i/dc2fd30dfbf758d5f07ab9d6031b741978d2def1b199d51c444db3e984c87b0c/Strathcona_Online8.jpg)
![](https://freight.cargo.site/t/original/i/11bf4565a7d03a816442697292b2cd59c2f52788c560e022da8c46c61c242ebc/Strathcona_Online7.jpg)
![](https://freight.cargo.site/t/original/i/40105b28d3477358a1c77eb9b4fadb7a355811109fe6cb6151a11b21989cd5d3/Strathcona_Online11.jpg)
![](https://freight.cargo.site/t/original/i/8a0721e365e4bfa8b6f06502872b2a713cc3368f1037179261f0d9404abfd6ba/Strathcona_Online34.jpg)
![](https://freight.cargo.site/t/original/i/3ed65206e53ac166586d243a8893bbd523ae6a6a040df89b3195ebe8fefdaace/Strathcona_Online10.jpg)
![](https://freight.cargo.site/t/original/i/87261126d5d0e6cad947acc34da7aaf107800f8a54318d75e0e0f9ba8e0871c1/Strathcona_Online20.jpg)
![](https://freight.cargo.site/t/original/i/7ba29e81e28546a46d84926a9897b6d5cb9d86eb0df7cd558bc595445194c25b/Strathcona_Online12.jpg)
![](https://freight.cargo.site/t/original/i/cf7442d6b6e87ec113bfb4c2850f7bed058594bff28d5b5589e0c95e787a5d0e/Strathcona_Online17.jpg)
![](https://freight.cargo.site/t/original/i/88911abb8b7cb1ced2f0c5b08635ef29f6fd87bd32081642c7eef0381d8b7b45/Strathcona_Online16.jpg)
![](https://freight.cargo.site/t/original/i/b4f450fed94887d3260934a5696b3b508695ed8304e38fcb8baf0916e6aa7eab/Strathcona_Online15.jpg)
![](https://freight.cargo.site/t/original/i/fb28cd4b2e1bebf2a6914e5ac6c57189c49e8a7c94bcec2463e0125b943a0c16/Strathcona_Online19.jpg)
![](https://freight.cargo.site/t/original/i/ef6ba94af012c3212b07ac82393764e19ad9023119d61e3a1694ff909af28321/Strathcona_Online18.jpg)
Situated on Vancouver’s downtown east-side, Strathcona is a neighbourhood of unique challenges and stark contrasts. As Vancouver’s oldest neighbourhood it also has the distinction as Canada’s poorest, where homeless encampments are surrounded by streets of million-dollar heritage homes. There’s a working-class, industrious spirit that thrives, rooted in its history and fuelled by a recent influx of creatives, breweries and galleries. There’s no pretense and very little veneer here. There’s a grit, a resilience, a creative tension, a push-and-pull energy created through these diverse juxtapositions co-existing. Our new identity celebrates the unique personality and authenticity of Strathcona with its grit, raw and tenacious spirit as a place for all those who think, feel and do differently.