Situated on Vancouver’s downtown east-side, Strathcona is a neighbourhood of unique challenges and stark contrasts. As Vancouver’s oldest neighbourhood it also has the distinction as Canada’s poorest, where homeless encampments are surrounded by streets of million-dollar heritage homes. There’s a working-class, industrious spirit that thrives, rooted in its history and fuelled by a recent influx of creatives, breweries and galleries. There’s no pretense and very little veneer here. There’s a grit, a resilience,  a creative tension, a push-and-pull energy created through these diverse juxtapositions co-existing. Our new identity celebrates the unique personality and authenticity of Strathcona with its grit, raw and tenacious spirit as a place for all those who think, feel and do differently.

Agency: Will Creative Inc.
Creative Director: Nick Richards

Brochure Production Designer: Will Erikson